Lower Manhattan Young Professionals Lifestyle Study

Lower Manhattan Young Professionals Lifestyle Study

Audience Research & Analysis conducted a study of Lower Manhattan residents ages 18-44 to determine the level of current going-out
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To Tip or Not to Tip: ARA Asks the Question

To Tip or Not to Tip: ARA Asks the Question

When the restaurant industry was considering change in how patrons handled service - fixed charge versus tipping - the NYC
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Vision Zero: ARA Tests Public Response to Mayor’s Safety Initiative

Vision Zero: ARA Tests Public Response to Mayor’s Safety Initiative

When the New York City Department of Transportation needed to gauge public awareness and response to the Mayor DeBlasio's Vision
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Whitney Museum

Whitney Museum

Starting with the Whitney Biennial 2006: Day for Night, and Picasso and American Art in 2007, right up through the opening exhibition in the
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Signature Theatre

Signature Theatre

ARA has been tracking the success of the Signature Ticket Initiative since 2005. In a multi-year study of ticket buyers
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ARA Studies Tourism in the Upper Hudson Valley

ARA Studies Tourism in the Upper Hudson Valley

Assembly member Didi Barrett Announces Grant to Bolster Tourism in Hudson September 21, 2015 Assembly member Didi Barrett (D-Columbia, Dutchess) announced a
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July 4th Fireworks in Lower Manhattan

July 4th Fireworks in Lower Manhattan

Just how many people come to see the Macy's Fireworks on July 4th?  If you're talking about viewing the fireworks close-up from
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What We Do

ARA helps arts, cultural tourism, world-class attractions and non-profit organizations understand their current and potential audiences. We provide marketers, corporate sponsors, and government agencies with Decision Research. ARA assists real estate companies and high-end retail with pedestrian counts and shopper profiles.

Helping Cultural Institutions and Government Agencies Move Forward with Decision Research
Each of these ARA studies helped advance the decision to proceed with new projects, major expansions, or a move to a completely new location.


About the Tribeca Film Festival

About the Tribeca Film Festival

Robert De Niro, Jane Rosenthal and Craig Hatkoff founded the Tribeca Film Festival in 2001 following the attacks on the World Trade Center to spur the economic and cultural revitalization of Lower Manhattan through an annual celebration of film, music and culture. … Read More

To Tip or Not to Tip: ARA Asks the Question

To Tip or Not to Tip: ARA Asks the Question

When the restaurant industry was considering change in how patrons handled service – fixed charge versus tipping – the NYC Hospitality Alliance came to ARA to ask frequent diners in all five boroughs what they thought. The study focused on dining preferences and price-sensitivity, and tested reaction to alternatives to traditional methods of tipping. Click… … Read More