Vision Zero

When the Mayor's (Bloomberg) Office of Film, Theatre & Broadcasting wanted to know public awareness and attitudes toward the Made
Vision Zero

Whitney Museum

ARA is now in its 10th year conducting visitor studies for the Whitney, starting with the Whitney Biennial 2006: Day for Night, and
Whitney Museum

Signature Theatre

ARA has been tracking the success of the Signature Ticket Initiative since 2005. In a multi-year study of ticket buyers
Signature Theatre

July 4th Fireworks in Lower Manhattan

Just how many people come to see the Macy's Fireworks on July 4th?  If you're talking about viewing the fireworks close-up from
July 4th Fireworks in Lower Manhattan

Impact of Tribeca Film Festival

Beginning in 2005, ARA has surveyed attendees at the annual Festival covering all types of ticketed and free events including screenings, panel discussions, red
Impact of Tribeca Film Festival

First Study of Visitors to Hudson River Park

ARA conducted a survey for Friends of Hudson River Park to understand who visited, what they did there, and what
First Study of Visitors to Hudson River Park

Guggenheim Foundation and Museum

ARA conducted a study for the Guggenheim Museum to better understand the needs and interests of its members.  Conducted online,
Guggenheim Foundation and Museum

What We Do

ARA helps arts, cultural tourism, world-class attractions and non-profit organizations understand their current and potential audiences. We provide marketers, corporate sponsors, and government agencies with Decision Research. ARA assists real estate companies and high-end retail with pedestrian counts and shopper profiles.

Helping Cultural Institutions and Government Agencies Move Forward with Decision Research
Each of these ARA studies helped advance the decision to proceed with new projects, major expansions, or a move to a completely new location.


About the Tribeca Film Festival

About the Tribeca Film Festival

Robert De Niro, Jane Rosenthal and Craig Hatkoff founded the Tribeca Film Festival in 2001 following the attacks on the World Trade Center to spur the economic and cultural revitalization of Lower Manhattan through an annual celebration of film, music and culture. … Read More

New Yorkers love tipping

New Yorkers love tipping

The New York City Hospitality Alliance retained Audience Research & Analysis to conduct a citywide survey of consumer dining preferences, with a focus on price-sensitivity and testing reaction to alternatives to traditional methods of tipping. Click here to see entire Crain’s New York Business article … Read More