What We Do

ARA helps arts, cultural tourism, world-class attractions and non-profit organizations understand their current and potential audiences. We provide marketers, corporate sponsors, and government agencies with Decision Research. ARA assists real estate companies and high-end retail with pedestrian counts and shopper profiles.

Helping Cultural Institutions and Government Agencies Move Forward with Decision Research
Each of these ARA studies helped advance the decision to proceed with new projects, major expansions, or a move to a completely new location.


About the Tribeca Film Festival

About the Tribeca Film Festival

Robert De Niro, Jane Rosenthal and Craig Hatkoff founded the Tribeca Film Festival in 2001 following the attacks on the World Trade Center to spur the economic and cultural revitalization of Lower Manhattan through an annual celebration of film, music and culture. … Read More

New Yorkers love tipping

New Yorkers love tipping

When the restaurant industry was considering change in how patrons handled service – fixed charge versus tipping – the NYC Hospitality Alliance came to ARA to ask frequent diners in all five boroughs what they thought. The study focused on dining preferences and price-sensitivity, and tested reaction to alternatives to traditional methods of tipping. Click… … Read More