Audience Research & Analysis estimated that 14.8 million people visited attractions and museums in Lower Manhattan in 2016. This is not a cumulative total, but a calculation of the number of unique visitors who typically went to multiple sites during their time in Lower Manhattan.
To determine the number of different sites they went to, ARA interviewed 2,694 non-group visitors (exclusive of people who lived or worked in Lower Manhattan) at 14 locations. The survey data was coupled with visitor counts provided by Lower Manhattan institutions such as Trinity Church, Statue Cruises, 9/11 Memorial & Museum, One World Observatory, National Museum of the American Indian, and Governors Island along with non-rush-hour pedestrian counts ARA conducted outdoors for locations such as the South Street Seaport and Charging Bull Statue to inform the model.
ARA conducted the survey on iPads in English and six other languages using its multilingual survey app. ARA also interviewed 378 group tour leaders to determine geographic origin, group size and type – adult, student, senior, etc. Click here to see more Fast Facts.