When the restaurant industry was considering change in how patrons handled service – fixed charge versus tipping – the NYC Hospitality Alliance came to ARA to ask frequent diners in all five boroughs what they thought. The study focused on dining preferences and price-sensitivity, and tested reaction to alternatives to traditional methods of tipping. Click here to see entire Crain’s New York Business article.
The Broadway Theatre audience has changed, comments George Wachtel. More global, it is more diverse socio-economically, but less passionate about theatre. Click here to see entire Newsday article
As reported in local media, the ARA survey of all couples getting married after the passage of the same-sex marriage act provided data to calculate that, after one year, the new law resulted in an economic boom of $259 million for the city’s tourism industry and $16 imillion n city revenues. The study was conducted for NYC & Company, New York City’s official tourism agency. The followup online survey found that 235,900 hotel room nights were booked for weddings in New York, and 201,600 guests traveled from outside New York to attend same-sex marriage.
For those of you who haven’t had a chance to see and hear Judith Escalona’s award-winning video (first prize in the video category 2011 Ippies Awards), which aired on CUNY-TV’s Independent Sources, just click on this link: Changing Colors on the Great White Way. George Wachtel was happy to speak with Judith evolving ethnic diversification of Broadway shows and their audiences, as were critics and other theatre professionals.
Audience Research & Analysis conducted a study of 400 New Yorkers (80 in each borough) for NY Pass, the sightseeing company, to learn how well locals knew their City and its history. Diana Rocco of Fox 5 talked with George Wachtel on President’s Day about the research. Click on this link to see the entire story: Presidential Trivia
Mayor Bloomberg cites the $2 billion economic impact the newly reopend Museum of Modern Art has on New York City. Download file
The New York Observer reported on ARA’s study, commissioned by the Alliance for Downtown New York, of the re-population of the Financial District. View article