ARA helps arts institutions, cultural tourism advocates, world-class attractions and non-profit organizations understand their current and potential audiences. We provide marketers, corporate sponsors, and government agencies with Decision Research. ARA assists real estate companies and high-end retail with pedestrian counts and shopper profiles using proprietary AI technology.
Helping Cultural Institutions and Government Agencies Move Forward with Decision Research
Each of these ARA studies helped advance the decision to proceed with new projects, major expansions, or a move to a completely new location.
From boutique museums to world-class attractions, ARA works with cultural institutions and the organizations that support them. We also serve real estate, travel and tourism, media and entertainment companies who bring art and culture to a broader public.
Museums & Public Art
Parks, Gardens & Zoos
Theatre & Performing Arts
Sightseeing & Attractions
Festivals
Local Development Agencies
Education and Health
Shopping Centers, Malls and Retail
Corporations that Support the Arts
ARA’s pedestrian counting services are put to good use in this beautiful and informative retail brochure for a retail location in Lower Manhattan. 120 Greenwich Retail Brochure Final … Read More
Robert De Niro, Jane Rosenthal and Craig Hatkoff founded the Tribeca Film Festival in 2001 following the attacks on the World Trade Center to spur the economic and cultural revitalization of Lower Manhattan through an annual celebration of film, music and culture. … Read More
When the restaurant industry was considering change in how patrons handled service – fixed charge versus tipping – the NYC Hospitality Alliance came to ARA to ask frequent diners in all five boroughs what they thought. The study focused on dining preferences and price-sensitivity, and tested reaction to alternatives to traditional methods of tipping. Click… … Read More
The Broadway Theatre audience has changed, comments George Wachtel. More global, it is more diverse socio-economically, but less passionate about theatre. Click here to see entire Newsday article … Read More