Mayor Koch was fond of saying “How are I doing?” The truth is government officials and agencies, service organizations, trade associations, news media and individual businesses need to take the public’s pulse. ARA conducts public opinion surveys by phone, online and in personal interviews to evaluate the success of ongoing initiatives and test reaction to proposed policies. Often we target registered voters, and can do so in the languages people register to vote including Spanish, Chinese and Korean. Some studies are citywide – others in targeted neighborhoods. Recent examples include reaction to the Mayor’s Vision Zero campaign to reduce traffic accidents and fatalities for NYCDOT, sensitivity to changes in tipping vs. services charges when dining out for the New York Hospitality Alliance, and support for the Made in New York campaign for the Mayor’s Office of Film, Theatre and Broadcasting.