In a new report, demograhpics expert Peter Francese forecasts that Census 2010 will show that New York City will have added about 500,000 people since 2000. And which age group is the fastest-growing? That would be New Yorkers between 55 and 64 years. So while many arts audiences are aging, at least the baby-boomer generation will continue to make a sizable contribution for a while. (Go to www.crainsnewyork.com/white-paper for information on purchasing the full report.)
This is good news for arts marketers who convened this past weekend in Providence, RI for a conference. With the Guggenheim Foundation and Kimbell Art Museum (Fort Worth, TX), ARA presented a panel on Expanding Audience in Challenging Economic Times. Email us at info@audinenceresearch.com if you would like PowerPoint copies of the presentation.
George Wachtel