Audience Research & Analysis is pleased to report the completion of its decennial census count of visitors to Prospect Park in Brooklyn for a 12-month period ending in June 2009. ARA counted 8.41 million people entering the Park through 23 gates. Adding 454,000 supplemental visitors who came to special events, the total visitor count was 8.86 million.
Prospect Park Alliance, for whom the study was conducted in conjunction with City of New York Parks & Recreation, reported that a prior study between April 1997 and April 1998 reported approximately 5.6 million visitors to the Park. In 1987, the estimated count was 4.1 million.
ARA staff counted visitors entering the Park from dawn to dusk in three seasons (Peak – June, July, August, September; Shoulder – April, May, October, November; and Off-Peak – December, January, February, March). The final report was submitted and accepted by the Alliance in November 2009.
George Wachtel