The collaboration suggested by ARA and implemented by the Rubin Museum of Art to encourage attendance at small, specialized museums, produced over 1,000 visitors to the American Folk Art Museum, Asia Society Museum, Jacques Marchais Museum of Tibetan Art, Museum of Chinese in America, The Noguchi Museum, Rubin Museum of Art and The Studio Museum of Harlem between March 1 and May 31, 2010. Media coverage included Crain’s, Time Out New York Kids, and NYC Daily News Deals, as well as postings on NYCGo.com and Flavorpill. NYC & Co Official Visitor Centers printed and distributed the two-for-one admission passes.
