ARA completed a study of potential riders of a new recreational ferry service, as well as captured reaction to a pilot project for the service, NYHarborWay Water Taxi, that ran between June 4 and September 6, 2010. The study, targeting New Yorkers and visitors, explored reaction to a daytime ferry connecting waterfront parks including South Street Seaport, Brooklyn Bridge Park (Pier 1), and Brooklyn Bridge Park (Pier 6), as well as Governors Island (see map below). A total of 749 intercept interviews were collected.
In addition, ARA interviewed 154 passengers of the NYHarborWay pilot project who expressed great satisfaction with the service. The study was conducted for NYC & Company and the New York City Economic Development Corporation (NYCEDC) during the summer of 2010.
