NBC/Universal held its second annual Education Nation summit at Rockefeller Plaza from September 23 to September 27. ARA was asked, as it was last year, to interview and conduct a pedestrian count of visitors to the the Education Experience. The study described visitors’ demographics, geographic origin, reasons for coming for coming, sponsor recognition, and the influence of sponsorship on the opinion of sponsoring brands and organizations, and other information. The five-day event attracted visitors from the New York region, elsewhere in the United States and from other countries.
Aline Chatmajian