A pedestrian count study conducted by ARA revealed that 1.2 million people entered Madison Square Park in June 2011. The total broke down as 1.0 million on weekdays and 200.000 on the weekends. ARA counted pedestrians at all eight gates to the Park from approximately 8am to 8pm. The Park, an oasis in the Flatiron District of New York City, hosts art exhibits, public programs and special events throughout the year. ARA surveyed and counted family visitors at one such event, Kids Fest, on October 15, 2011. A total of 8,248 family members (adults with children) entered the Park between 11am and 2pm. The survey of 166 families revealed that more than 40 percent traveled from outside of Manhattan to attend the event. ARA is proud to be associated with the Madison Square Park Conservancy which enlivens the neighborhood with thoughtful programming and careful maintenance of the green space.
