In the US, more internet users will access the internet through mobile devices than through PCs by 2015. Already, 25% of web users rely solely on mobile for their web access. Mobile accounts for 60%, 55% and 33% of 2011 traffic for Pandora, Twitter and Facebook, respectively, up from 5%, 0% and 1% in 2008.
Nearly 20% of US retailers created a mCommerce app in 2011. Ten percent of e-commerce purchases made in October 2011 came through mobile devices, up from about three percent a year earlier. Three-quarters (74%) of smartphone users have made a purchase on the device. Two in three (63%) tablet owners have made a purchase on their tablet.
So as the number of smartphones and tablets outpace the sales of PCs, marketers need to get their messages and e-commerce opportunities on mobile devices.
Sources: Mobile Marketing Association; IDC; GigOM/Pew; KPCP; IHS Screen Digest