ARA surveyed 2,010 visitors between February and December 2018 to update QBG’s 2000 visitor study. Conducted in English, Chinese, Spanish, and Korean, the study revealed an even broader mix of ethnic and racial backgrounds than in the previous study. QBG now draws visitors from a wider geographic base, including increased visitation by Manhattan, Brooklyn, and Nassau County residents. Today’s audience is younger and better educated. Four out of ten who visited, visit with children under 18. Repeat visitors especially valued the relaxing environment and natural beauty of the garden displays and collections.
