After 17 years, the Cortlandt Street subway station reopened on September 8th 2019. Westfield World Trade Center retained ARA to deploy its Intelligent Digital Counting (IDC) system (powered by Exteros) that provides pedestrian counts as well as other measures needed by retail such as shoppers’ pace, dwell time, age and gender. ARA located IDC cameras on two levels in the complex which tracked pedestrian traffic in two waves – before and after the reopening of the station entrances. The results revealed a statistically significant increase in traffic after the station reopened, especially on weekdays.
Our IDC system uses artificial intelligence (AI) to interpret the data in the camera’s visual field to produce the counts, demographics, dwell time and other behavior. See more on the ARA Services page (https://audienceresearch.com/category/services/).