ARA conducted research for the Sculpture and Architecture Park Art Omi in Columbia County, NY. The study helped Art Omi understand how the Park instilled a sense of peace, inspiration, thankfulness, and inspiration during the COVID-19 crisis.
Spread over 120 acres, the Sculpture and Architecture Park at Art Omi currently offers more than 60 works of art and architecture. With most residents and visitors to Columbia County staying at home with limited opportunity to commune with nature among other human beings, Art Omi offers a safe way to recharge.
We conducted the pro bono research using an online survey accessed by evites and QR codes posted on the grounds. Art Omi was interested in learning why people visited, what their experience was, and whether they were able to maintain a safe distance from others.
The top ten words or phrases used to describe the visitor experience were led by “peaceful” and “inspiring.”
Among reasons for visiting Art Omi at this time, “taking a safe break outdoors” was chosen most often.
Ninety percent of visitors said they were “very” comfortable with maintaining a safe distance from others at Art Omi and seven percent were “somewhat” comfortable. Only three percent were “not comfortable.”